call the waaaaaaaaaaahhhhmbulance...

...the beermakers are pouting. My heart really bleeds for them.

I read this article about beer market woes on Yahoo! this morning. Apparently, beermakers are worried because their target market, COLLEGE STUDENTS, is turning from beer to other forms of alcoholic entertainment. Truly tragic. One marketing CEO said, "Beer isn't as cool and sexy as it once was."

That's one of the dumbest things I've ever heard. The majority of 20-somethings who drink beer (or any other alcohol) drink so much of it, they end up puking their guts out on a regular basis. Since when is that cool and sexy?

Oh yeah, I find vomit particularly attractive in a male.

How ridiculous.